Malin+Goetz pop-up store
Edbert, Carolyn, Hang, Ricci, Otto
We worked with Malin+Goetz for their first pop-store in Hong Kong. Within the 7m x 1.4m x 1.4m(H) volume, we attempted to create an architectural representation of the contemporary, simple, clean and unisex skincare brand. We started with a wall of white cubes that referenced the visual language of apothecary, and went on to manipulate its shape by parametrically varying the distance and angle between boxes, in order to negotiate between the required space of the customers and the staff.