An open, flexible, and innovative auction house

Located next to M+ Museum in the West Kowloon Cultural District in Hong Kong, Phillips’ new Asia Headquarters embraces an open, flexible, and innovative spirit that prepares it to meet the changing demands of exhibitions and auction experiences.

Encompassing more than 50,000 sqft spreading across six floors, Phillip’s new HQ will be one of the largest auction houses in Asia that have galleries, an auction room, an event space, a café, a lounge, and offices.

To accommodate the ever-changing demands of the auction house, LAAB designs a flexible space that can be reconfigured to cater to specific needs. Movable doors integrated into the thickened walls and columns can be pulled out to reconfigure the space from one setting to another, which is especially important to accommodate the demand for rapid spatial interchangeability during auction seasons. All infrastructure is meticulously concealed in the white ceilings, columns, walls, and solid oak floorings to accentuate and highlight the artwork.

In the post-COVID world, where the digital has penetrated our lives in unprecedented ways, the auction experience has also gone online. The auction house at Phillips is conceived as an experimental ground that is equipped with all the infrastructure to integrate the physical and digital auction experiences.